Privacy Policy
Last Updated: July 2026
This Privacy Policy describes how Mobile Locksmith (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website at mobile-locksmith.services (the “Website”), use our services, call our phone number, submit a form, send us a text message, or interact with us through any third-party platform including Google. This policy applies to information collected online and offline.
By using our Website or services, you consent to the practices described in this Privacy Policy. If you do not agree with the practices described herein, please do not use our Website or services.
1. Information We Collect
1.1 Information You Provide Directly
We collect information that you voluntarily provide to us when you request services, fill out forms, call us, text us, or communicate with us in any way. This includes: full name; phone number (including mobile phone number); email address; physical address and service location; vehicle information (for automotive services: make, model, year, VIN when applicable); property details relevant to your service request; description of your locksmith need or emergency; payment information (processed securely by third-party payment processors; we do not store full credit card numbers); government-issued identification details (collected solely to verify property ownership or authorization as described in our Terms of Service; we do not retain copies); and any additional information you choose to provide during communications.
1.2 Information Collected Automatically
When you visit our Website, we and our third-party service providers automatically collect certain information about your device and browsing activity, including: IP address; browser type and version; operating system; device type (desktop, mobile, tablet); pages visited, links clicked, and time spent on each page; referring website or source; approximate geographic location (derived from IP address); date and time of access; and unique device identifiers.
1.3 Information from Third Parties
We may receive information about you from third-party sources, including: Google (through Google Ads, Google Local Services Ads, Google Business Profile, and Google Analytics); payment processors (transaction confirmations); advertising platforms and networks; review platforms where you have left feedback about our services; and social media platforms if you interact with our content.
1.4 Call and Communication Recording
Phone calls to and from Mobile Locksmith may be recorded for quality assurance, training, dispute resolution, and legal compliance. Because we serve customers across the District of Columbia, Maryland, and Virginia, and because some of these jurisdictions (including Maryland) require the consent of all parties to record a call, you will be notified at the beginning of any recorded call, and your continued participation constitutes your consent to the recording. If you contact us through Google Local Services Ads or other advertising platforms, those platforms may independently record, monitor, and analyze communications in accordance with their own privacy policies.
2. Cookies and Tracking Technologies
2.1 What Are Cookies
Cookies are small data files placed on your device when you visit a website. We use cookies and similar technologies (including pixels, web beacons, and local storage) to operate our Website, analyze traffic, and deliver relevant advertising.
2.2 Types of Cookies We Use
Essential Cookies: Required for the Website to function properly, including session management and security. These cannot be disabled. Analytics Cookies: Help us understand how visitors use our Website. We use Google Analytics 4 (provided by Google LLC) to collect and analyze website traffic data. Google Analytics collects the IP address assigned to you on the date you visit our site but does not combine it with your name or other personally identifying information. We use the information from Google Analytics only to improve our Website and services. Google’s ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Advertising Cookies: Used to deliver advertisements relevant to you and to measure the effectiveness of our advertising campaigns. We may use Google Ads remarketing cookies to show ads to visitors who have previously visited our Website. These cookies do not identify you personally. You can opt out of Google’s use of cookies for advertising by visiting Google Ads Settings. Functional Cookies: Remember your preferences and choices to enhance your experience, such as your preferred location or previously searched areas.
2.3 Google Consent Mode
Our Website implements Google Consent Mode to manage how Google tags behave based on your consent preferences. When you visit our Website, you may be presented with a cookie consent notice. Your consent choices control whether analytics and advertising cookies are activated. If you decline cookies, Google tags will operate in a limited mode that does not store cookies or collect personal identifiers, while still allowing basic, privacy-preserving measurement.
2.4 Managing Your Cookie Preferences
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be alerted when a cookie is being set. Blocking essential cookies may impair Website functionality. For advertising opt-outs, you can also visit: Google Ads Settings, the Digital Advertising Alliance Opt-Out, and the Network Advertising Initiative Opt-Out.
3. How We Use Your Information
We use the information we collect for the following purposes: Service Delivery (processing service requests, dispatching technicians, scheduling appointments, providing quotes, and completing locksmith work); Communication (contacting you about your service request, sending appointment confirmations, follow-up messages, and responding to inquiries); Payment Processing (processing and verifying payments through our third-party payment processors); Website Operation (operating, maintaining, and improving our Website); Analytics (analyzing Website usage patterns to improve user experience and content); Advertising (measuring the effectiveness of our advertising, delivering relevant ads, and conducting remarketing campaigns); Marketing (sending promotional materials and service updates with your consent, which you can opt out of at any time); Legal Compliance (complying with applicable laws, regulations, legal processes, and government requests); Security and Fraud Prevention (protecting against unauthorized access, fraud, and abuse); Quality Assurance (reviewing recorded calls and communications to improve service quality and resolve disputes); and Business Operations (managing our business, including record-keeping, invoicing, and internal reporting).
4. How We Share Your Information
We do not sell your personal information. We do not rent or trade your personal information to third parties for their own marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We may share your information with the following categories of recipients: Service Providers (payment processors, website hosting providers, email service providers, and customer relationship management platforms, contractually obligated to use your information only to perform services for us and to maintain confidentiality); Google (through Google Analytics, Google Ads, Google Local Services Ads, and Google Maps, which Google uses in accordance with its own privacy policy); Advertising Partners (limited data such as hashed identifiers or cookie data shared to measure campaign performance, not including your name, phone number, or physical address); Legal Authorities (when required by law, subpoena, court order, or government regulation, or when necessary to protect our rights or the safety of others); Professional Advisors (attorneys, accountants, and auditors bound by professional confidentiality obligations); and Business Transfers (in connection with a merger, acquisition, bankruptcy, or sale of business assets, with notice of any such change).
5. SMS/Text Messaging Program
5.1 SMS Opt-In and Consent
Mobile Locksmith offers a customer care text messaging program. By checking the SMS consent checkbox on any form on our Website, you expressly consent to receive automated customer care text messages (SMS/MMS) from Mobile Locksmith at the mobile phone number you provided. The SMS consent checkbox is optional, unchecked by default, and is separate from any other consent. Consent to receive text messages is not required as a condition of purchasing any goods or services.
5.2 Message Details
Message Types: Appointment confirmations, technician dispatch updates, service follow-ups, and other customer care communications related to your service request. Message Frequency: Message frequency varies based on your service interactions. You will not receive marketing or promotional text messages unless you separately opt in. Message and Data Rates: Standard message and data rates may apply. Check with your mobile carrier for details about your messaging plan.
5.3 Opt-Out
You may opt out of text messages at any time by replying STOP to any message. You may also opt out by calling us at (301) 945-8564, emailing us at [email address], or by any other reasonable method. We will process opt-out requests within ten (10) business days and send a single confirmation message. Opting out of text messages will not affect your ability to receive our locksmith services. For assistance, reply HELP to any message or contact us directly.
5.4 No Sharing of SMS Opt-In Data
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5.5 Carrier Disclaimer
Carriers are not liable for delayed or undelivered messages. Mobile Locksmith is not responsible for messages that are not delivered due to carrier issues, network congestion, or device incompatibility.
6. Google Maps
Our Website may use Google Maps to display service area information or assist with location-based features. Your use of Google Maps through our Website is subject to the Google Maps Additional Terms of Service and the Google Privacy Policy.
7. Third-Party Review and Advertising Platforms
Our business may be listed on third-party review and mapping platforms (such as Google, Yelp, and Microsoft/Bing). If you interact with our listings on these platforms, including viewing our profile, sending messages, requesting quotes, or leaving reviews, those platforms may collect and process your personal data independently in accordance with their own privacy policies. Mobile Locksmith is not responsible for these platforms’ independent data collection, use, or sharing practices. We may receive limited information from these platforms related to customer inquiries, messages, quote requests, and leads, which may include your name, phone number, email address, and the content of your message. We use this information solely to respond to your inquiry and provide locksmith services as described in Section 3. Reviews you leave on third-party platforms are public content governed by those platforms’ terms of service and content guidelines; we do not control the display, filtering, or removal of such reviews.
8. Data Security
We use commercially reasonable measures to help protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot and do not guarantee the absolute security of your information. Security also depends on third-party service providers whose security practices are governed by their own policies and are outside our direct control. By using our Website and services, you acknowledge and accept these inherent risks.
9. Data Retention
We may retain your personal information for as long as we determine is reasonably necessary for our legitimate business purposes, including fulfilling the purposes described in this Privacy Policy, complying with legal and regulatory obligations, resolving disputes, enforcing our agreements, maintaining business records, and improving our services. Certain data may be retained by third-party service providers according to their own retention policies, which are outside our direct control. You may request deletion of your personal information at any time by contacting us. We will process deletion requests in accordance with applicable law, subject to exceptions where retention is required or permitted by law or necessary for our legitimate business operations.
10. Your Privacy Rights
Mobile Locksmith serves customers in the District of Columbia, Maryland, and Virginia, and our Website is accessible to visitors from any US state. If you are a resident of a state with a comprehensive consumer privacy law, you may have specific rights regarding your personal information, and we will comply with applicable state privacy laws to the extent they apply to our business.
10.1 General Rights
Where required by applicable law, you may have the right to: Access (confirmation of whether we are processing your personal data and a copy of it); Deletion (request that we delete personal information, subject to legal exceptions); Correction (request correction of inaccurate information); Opt-Out (of targeted advertising, the sale or sharing of personal data, or profiling, to the extent applicable under your state’s law); Data Portability (a copy of your data in a portable format where technically feasible); and Non-Discrimination (exercising your rights without discriminatory treatment).
10.2 How to Exercise Your Rights
You may submit a privacy rights request by calling us at (301) 945-8564, emailing us at [email address], or submitting a request through the contact form on our Website. We will respond within the timeframe required by applicable law. We may need to verify your identity before processing your request.
10.3 Right to Appeal
If we decline to take action on your request, you may appeal by contacting us at [email address] with “Privacy Appeal” in the subject line. If we deny your appeal, we will inform you of your right to contact your state’s attorney general.
11. Virginia Residents (VCDPA)
If you are a Virginia resident, the Virginia Consumer Data Protection Act (VCDPA) provides you with rights to confirm whether we process your personal data, access it, correct inaccuracies, request deletion, obtain a portable copy, and opt out of the processing of your personal data for targeted advertising, the sale of personal data, or certain profiling. We do not sell personal data for monetary consideration. You may exercise these rights using the contact methods in Section 10.2, and you have the right to appeal any refusal as described in Section 10.3.
12. Maryland Residents
If you are a Maryland resident, you are protected by the Maryland Personal Information Protection Act, which requires us to implement reasonable security procedures and to notify affected individuals in the event of a security breach that compromises personal information, in the most expedient time possible and without unreasonable delay. Maryland’s Online Consumer Protection Act and general consumer protection statutes also prohibit unfair or deceptive trade practices in the handling of consumer data, and we comply with these requirements. To the extent additional comprehensive privacy rights become effective under Maryland law, we will honor them as they take effect.
13. District of Columbia Residents
If you are a District of Columbia resident, you are protected by the District’s data breach notification law and the DC Consumer Protection Procedures Act, which prohibit deceptive or unfair practices, including in the handling of consumer information. We comply with these requirements and will notify affected individuals of any security breach as required by DC law.
14. Other State Privacy Laws
If you reside in another state with a comprehensive consumer privacy law (including but not limited to California, Colorado, Connecticut, Texas, Oregon, and others), you may have rights similar to those described in Section 10 to the extent they apply to our business operations. We comply with applicable state privacy laws as required. As additional states enact privacy legislation, we will comply with new requirements as they take effect.
15. Federal Law Compliance
15.1 TCPA (Telephone Consumer Protection Act)
We comply with the TCPA (47 U.S.C. § 227) regarding telephone and text message communications. We obtain prior express written consent via a separate opt-in checkbox on our website forms before sending any text messages (SMS/MMS) or making automated calls. Consent to receive text messages is not a condition of purchasing any goods or services. Message frequency varies. Standard message and data rates may apply. You may opt out at any time by replying STOP, calling us, or emailing us, and we will process your opt-out within ten (10) business days. Text messaging originator opt-in data and consent will not be shared with any third parties.
15.2 CAN-SPAM Act
All commercial email from Mobile Locksmith complies with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.). Our emails include accurate sender information, a clear subject line, our physical mailing information, and a functioning unsubscribe mechanism. We honor all unsubscribe requests within ten (10) business days.
15.3 COPPA (Children’s Online Privacy Protection Act)
Our Website and services are not directed toward children under the age of thirteen (13). We do not knowingly collect personal information from children under 13 as defined by COPPA (15 U.S.C. § 6501 et seq.). If we become aware that we have collected such information, we will delete it promptly. If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately at (301) 945-8564.
15.4 FTC Act (Section 5)
We comply with Section 5 of the Federal Trade Commission Act (15 U.S.C. § 45), which prohibits unfair or deceptive acts or practices. Our data collection and privacy practices are truthful, transparent, and consistent with the representations made in this Privacy Policy.
16. Do Not Track and Universal Opt-Out Signals
Our Website responds to the following privacy signals: Global Privacy Control (GPC) — we honor GPC signals as a valid opt-out of the sale or sharing of personal information for targeted advertising, as required by applicable state laws including Virginia; and Do Not Track (DNT) — we respect browser-based DNT signals where technically feasible and limit non-essential tracking cookies when a DNT signal is detected.
17. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Changes take effect upon posting to the Website with an updated “Last Updated” date. Your continued use of our Website or services after the posting of changes constitutes your acceptance of the modified policy. Material changes will be highlighted on the Website for a reasonable period. We encourage you to review this policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Phone: (301) 945-8564
Email: support@mobile-locksmith.services
Website: mobile-locksmith.services